Editor Journalist Freelance Writer
I ask. I listen. I write.
I’m Toni.
Essentially, I ask, listen, and write.
I ask lots of questions to thoroughly understand topics and the people explaining them.
I listen actively and intently to fully comprehend the fundamental information as well as the nuance.
I write in the style most suitable for the intended audience, in line with the tone of the brand or publication.
The process sounds straightforward because I believe in keeping things simple. Simplicity and clarity are key to making complex messages understandable.
If you like the sound of my approach, I’d love to hear from you and see how we can work together.
My email is tonisekinah@pm.me
Client Comments
“Her output was spot-on”
Toni recently wrote some copy for use in The Data Works’ marketing material, and it was an absolute pleasure working with her. Following my initial brief, Toni ran a couple of discovery sessions to understand our proposition a bit more, and what we wanted to communicate. Her familiarity with the tech and data industry was invaluable as I didn’t need to go through a lengthy explanation of what it is we do. Her journalistic skills in asking insightful questions to elicit the required information made the process painless. Her output was spot-on, and delivered quickly and professionally. I’ll definitely be using Toni again in the future.
Rachel Mendoza, Founder at The Data Works
“interesting and fresh ideas”
Toni is a talented editor and writer who is particularly experienced in the tech industry but has flexed to many other sectors including finance, construction, travel and professional services. She is a skilled interviewer, a thoughtful writer, and has contributed some of the most interesting and fresh ideas to group brainstorms and ideation sessions. She always finds a new way to look at things. Toni is an empathetic, kind and intuitive team member. She successfully mentored junior members of the team and her sensitivity, calmness and humour made her a valued colleague.
Lucy Coles, Executive Editorial Director, Group SJR, a WPP company
“user-friendly content”
I have been lucky enough to work with Toni for a number of amazing years at WPP. Her ability to distill technical and complex technology information down to readable and user-friendly content is extraordinary. She is a pleasure to work with and has a warm and engaging personal style and I really hope to work with her again one day!
Melissa Gay, Senior Director, Global Product Management & Platform, WPP
Drop me a line tonisekinah@pm.me
Specialisms – Data and Tech
Data, cloud, AI, machine learning, IoT, cybersecurity, sustainable construction, banking, energy, computing and IT, gaming, and luxury travel, scripted television, animation, startup investment, marketing, advertising, video gaming, sustainability, inclusivity and diversity, gender and equality, and social media companies.
Also on the list is tech in its many incarnations including fintech, healthtech, HRtech, edtech, Tech for Good, and martech.
Types of content I can help you create
I can work with you to produce news and feature style articles, profiles, ghost-written copy, blog posts, explainers, newsletters, ebooks, landing pages, press releases, thought leadership, and case studies. white papers, reports guides, as well content strategy and social media strategy manuals.
Toni Sekinah 