About

The Writing

I have created news, features, sponsored articles, profiles, ghost-written blog posts, explainers, newsletters, ebooks, landing pages, press releases, thought leadership, and case studies.

In addition, I offer special reports, white papers, guides, and content strategy consulting.

LIstening intently at Tech Crunch DIsrupt

I have experience writing about scripted television, tech, animation, startup investment, luxury travel, data, marketing, advertising, video gaming, sustainability, construction, cybersecurity, Internet of Things, AI, inclusivity, fintech gender and equality, and social media companies.

My work has been published in Just Style, WardsAuto, TechCityinsider, DramaQuarterly, DataIQ, Sifted, The Next Web, and diginomica to name a few. Through my work as an Editor with Group SJR, I have worked with a range of clients in the banking, energy, computing and IT, video gaming, sustainable construction, and luxury travel sectors.

As someone with a growth mindset who loves learning new skills, in early 2023 I began to develop my skills in website development and web contract creation.

With support from Michelle Van Zyl and the trust of Hannah Ajala, I have helped to realise the vision for the We Are Black Journos website.

Panel moderating at Data IQ Summit

The Writer

I’ve been writing professionally since 2013. After graduating with an MA in Financial Journalism from City, University of London in 2014, I’ve been writing about the UK tech scene and data analytics. I’ve been a freelance reporter, an in-house reporter and a senior features editor, writing features and some news with an emphasis on longer pieces. In addition, I can conduct interviews in English and Spanish as I became fluent by living in Venezuela and Colombia for almost three years.

tonisekinah@pm.me

Introducing speakers at Data IQ Summit

I have also moderated discussions and spoken on panels, in-person and virtually.

Aside from business writing, I create short stories and poetry.

Away from my desk I can usually be found cycling, rollerskating, suspending myself from an aerial hoop or exploring new places. And I clearly have a thing for checked shirts and statement skirts.

Babel PR: Using Data to Maximise Media Attention, Amba Hotel, The Strand, London

“…clear, direct, and concise content.”

Toni rises to the challenge and embraces the constantly changing work streams. She makes an appreciated effort to understand how the moving parts fit together and the integral role that editorial content plays in that. She always does her part to the best of her ability, providing clear, direct, and concise writing.

Group SJR Colleague

“lovely to work with”

I have found Toni is always willing and helpful when asked to action tasks and always happy to attend meetings. The quality of her work is good, and she is a great team member and lovely to work with.

Group SJR Colleague

“patience and accurate time management”

Toni takes on and manages a range of quite different pieces of work without any fuss. That Toni has managed to work across multiple accounts is testament to her patience and accurate time management. She’s also developed a sharp eye for editing.

Group SJR Colleague

“dedicated to being helpful”

Toni is easy to work with and is dedicated to being helpful where she can be, particularly working with the team to break down and contribute to the asks of a project. She’s a real team player, very willing to do her bit and her cheerful nature is always very welcomed.

Group SJR Colleague

tonisekinah@pm.me